Syracuse Sun

The 2025 Syracuse Name, Image and Likeness (NIL) Summit will see GEN Agency and GEN NIL founder and CEO Rachel Maeng Brown meet with Syracuse University student-athletes. Brown, recognized as the 2024 CEO of the Year in Influencer Management and NIL Education, will present brand deal case studies and lead a content creation workshop using products from W by Jake Paul.

This inaugural event is organized by students for student-athletes, aiming to connect them with corporate brands through networking, education, and NIL development. The summit is scheduled for March 28 from 12 to 2:30 p.m. at Grant Auditorium in the David B. Falk College of Sport and Human Dynamics at Syracuse University.

Falk College Dean Jeremy Jordan remarked on the significance of the event: “The Syracuse NIL Summit demonstrates the impact and innovation of Falk College and its students. This event is another example of the collaboration we have with Syracuse University Athletics to provide Falk students with learning experiences beyond the classroom, and it will directly benefit Syracuse student-athletes with an educational opportunity with NIL industry leaders that includes on-site brand activations at a time when NIL is redefining collegiate sports.”

Student-athletes attending this exclusive event will learn about NIL deal structures, financial literacy, personal branding strategies, and partnership opportunities. Corporate representatives are expected to engage directly with attendees to foster potential collaborations. Each student-athlete will leave having activated a unique NIL deal with W by Jake Paul.

Syracuse Director of Athletics John Wildhack expressed appreciation for this initiative: “We are grateful for the opportunity for our student-athletes to learn from industry leaders and participate in NIL activations. The partnership we have with Falk College is expanding in many areas, including this event led by its students to help provide our student-athletes with continued education to ensure they are well-prepared to navigate and maximize their NIL opportunities.”

The summit is presented by Syracuse University’s David B. Falk College of Sport and Human Dynamics in partnership with the Syracuse Sport Group and Syracuse University Athletics.