Syracuse Sun

Students from the Newhouse School of Public Communications have secured 18 awards in the 2024 One Show Young Ones student competition, a global contest that attracts entries from top creative advertising programs worldwide. The awards included a Silver Cube Award, a Portfolio Award, two Merit Awards, and 14 Shortlist Awards. This achievement placed the Newhouse School among the top ten undergraduate programs in the United States.

These campaigns were developed in portfolio courses led by professors Mel White and Kevin O’Neill at the Newhouse School. "The students that won these 18 awards demonstrated fresh thinking and came up with original ideas that simply blew me away," remarked White.

Brooke Hirsch '24 was recognized as one of five winners of an ADC Cube Award in the new artificial intelligence category for her digital idea "AI vs. AI." Her concept, created for The New York Times, aims to combat misinformation by using AI to detect and alert users about false AI content in real-time. Hirsch also earned recognition as the fifth most awarded copywriter in North America in this competition and received a Merit Award for her work on "AI vs. AI."

Ryan Garrett Conner '23 won a Portfolio award featuring his print campaign "Once is Enough" for Tums. Conner's portfolio included impactful campaigns such as "On the Line" (OTL) for Volvo and "Get Back our Animals" for WWF, addressing issues like women's safety and animal extinction.

Quincy Whipple '24 and Ella Fiegner '24 received a Merit Award for their integrated Dove campaign titled "Skin Stories," which emphasizes pride over shame regarding facial wrinkles. The campaign involved celebrity participation at events like the Met Gala and encouraged social media engagement through bare-faced selfies under #MySkinStories.

Newhouse students also collected 14 Shortlist Awards across various categories with campaigns such as Avery Schildhaus' Ikea print campaign "Ease of Assembly," Katelyn Hughes and Lang Delapa's National Disaster Search Dog Foundation campaign "You Can’t Beat a Search Dog," and Lara Molinari and Marlana Bianchi's Listerine campaign "Whiff of Terror."

Additional Shortlist Awards were earned by students Meiling Xiong, Maggie Mellon, Remi Tsunoda, Olivia Valcourt, Ava Schefren, Alex Lund, Livvy Doe, Emily Saad, Jack Wojtowicz, Mikaela Kraker, Quincy Whipple, Ella Fiegner, Ryan Garrett Conner, Mackenzie Murphy for campaigns related to brands such as Duolingo, Velveeta, Volvo, Tile, WWF, Trevor Project.

The story was reported by Molly Egan from the Newhouse School.