Chancellor Kent Syverud | Syracuse University
Chancellor Kent Syverud | Syracuse University
Eunkyu Lee, associate dean for global initiatives and professor of marketing at the Martin J. Whitman School of Management, has been recognized as one of the Top 50 Best Undergraduate Business Professors of 2024 by Poets&Quants.
S.P. Raj, chair of marketing in the Whitman School, nominated Lee for this accolade. Raj stated, "I am thrilled to nominate Professor Lee for the Best Undergraduate B-School Professor of 2024, as his teaching career exemplifies unwavering dedication and exceptional talent." Raj highlighted Lee's enthusiastic teaching style and commitment to experiential learning through courses like Brand Management.
Lee is acknowledged for his work on marketing channel management and brand strategy, with research published in top academic journals such as Marketing Science and Journal of Marketing Research. He also contributes insights on current marketing issues to various media outlets.
Within the Whitman School, Lee has received several teaching awards including the Graduate Faculty of the Year Award and Dean’s Recognition of Teaching Excellence multiple times. He has also been nominated for the University's Meredith Teaching Recognition Award.
Poets&Quants received around 1,000 nominations from students, alumni, colleagues, and deans across more than 60 undergraduate business programs globally. Each nomination was evaluated based on research (30% weight) and teaching accolades (70% weight). The combined scores determined the Top 50 list.
Lee expressed gratitude upon receiving this recognition: “It is truly an honor to be chosen for such a prestigious award," he said. "To me, marketing is a field that is fascinating and dynamic."
He emphasized his ongoing research into emerging topics in marketing such as artificial intelligence's impact on customer shopping assistance and advertising.
This marks Poets&Quant’s seventh edition of recognizing excellence in undergraduate business education. More information about Lee can be found on Poets&Quants where he shares further details about his career.
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